Jeff was born and raised in Olney, TX and is a 1992 graduate of Olney High School. After getting his associate's degree, he worked for various farm/consumer equipment dealerships, including John Deere for 12 years. Jeff has been with Berend Turf and Tractor since 2014. Jeff is married to Kristy and they have one son that is in elementary school in Wichita Falls. In his spare time, Jeff enjoys all sports and spending time with his family.