Jay is a 1996 graduate of Texas A&M University with a Bachelors of Science in Agriculture Economics. After he graduated, Jay worked for Wright Brand Foods in Vernon, Texas for three years. Jay joined Berend Bros. in 1999 as store manager of the Seymour Highway location and in 2001 was made sales manager of three Berend Bros. locations. He is married to Susan and they have two boys. They attend First Presbyterian Church and Jay enjoys hunting and attending his sons' activities.

Lee graduated from Texas A&M University in 2002 with a Bachelors of Science in Poultry Science. After graduation, he went to work for Sanderson Farms in Bryan, Texas for eight years. Lee joined Berend Turf & Tractor in January 2010 and became co-owner in January 2011. He is married to Beth and they have a daughter and son. They attend Grace Church and in his free time Lee likes to hunt and spend time with his family.

Jeff was born and raised in Olney, TX and is a 1992 graduate of Olney High School. After getting his associate's degree, he worked for various farm/consumer equipment dealerships, including John Deere for 12 years. Jeff has been with Berend Turf and Tractor since 2014. Jeff is married to Kristy and they have one son that is in elementary school in Wichita Falls. In his spare time, Jeff enjoys all sports and spending time with his family.