History:

Berend Turf & Tractor LP was established in July of 2005 after being a part of Berend Bros. Farm & Garden Centers, Seymour Highway location for nearly 30 years. A change in the Berend Bros. family ownership, and a focus change of new owners, created an opportunity for Jay Berend to purchase the power equipment business.

Jay Berend - Managing Partner of Berend Turf & Tractor
A 1996 graduate of Texas A & M University with a degree in agriculture economics. After college Jay worked three years as a production manager for Wright Brand Foods in Vernon, Texas. He joined Berend Bros. in 1999 as store manager of the Seymour Highway location and in 2001 was made sales manager of three Berend Bros. locations. He directed growth of the power equipment business.

Other Key People:

Sam Boone - Power Equipment Salesman
A 1985 graduate of Panhandle State University with a degree in agribusiness and a minor in animal science. Sam was a manager for Tractor Supply for 1.5 years and sold Farmland Insurance for eight years. He came to Berend Bros. in February 2002 as an equipment salesman.

Bob Schmidt - Parts and Service Manager
A 1970 graduate of Rider High School and six year veteran of the Navy, Bob was a Eckerds Pharmacy Manager for two years and worked for Hornsby Heavy Hardware for 15 years with 12 years as purchasing agent. Bob had been with Berend Bros. since 1993.

Larry Berend - Part Owner
A 1969 graduate of Texas A & M University, and was the President of Berend Bros., Inc. He spent 33 years with Berend Bros., the last 25 in management. Larry is involved in numerous community organizations (Rotary Club, 4-H Association, etc.) and is a member of the Board of Directors of State National Bank and North Central Texas Bancshares.

Mission:

Berend Turf & Tractor's mission is to grow profitable the power equipment business by supply its markets with a high level of service, selling quality products and creating customer satisfaction.